Insights

Backed by Meta KPIs, deep media understanding, and more.

Insight row v4 · mock 1

shared columns · type-specific showcase

12m ago
critical
Media buying

UGC — Skincare routine #4

$842 spent · Active

ROAS · 7d0.62×

threshold 0.8× · spend ↑ 38%

Kill this ad

ROAS fell under 0.8× for 3 days while spend kept climbing vs account peers.

4/5

ad_kpis · account_kpis

2h ago
warning
Hook

Founder story — Day 1

$1.2k spent · Active

0–3s

Current hook

Soft logo open → slow pan to product

Try instead

Cold open: “I wasted $40k on ads before this…” then smash-cut to result

Remake this hook

First 3s lose ~62% of viewers; try a pattern-interrupt before the product shot.

3/5

media_understanding_1a · ad_kpis

1d ago
normal
Opportunity

Before/After — Acne kit

$390 spent · Paused

Angle gap

Social proofStranger UGCLow spend
A1
A2
A3
A4
you

peer spend on this angle · yours near zero

Test this angle

“Social proof from strangers” is under-tested vs your top spenders in this account.

4/5

media_understanding_1a · account_kpis

No insights yet for this tab.